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Ryan Badger

Co-founder, Basecomp

Ryan is a co-founder of Basecomp. He spent years building ecommerce tools at Shoprocket before turning that work towards prize competitions, and he runs competition sites himself rather than only building for the people who do.

WinWink was Basecomp's first customer long before it was anyone else's example. Most of what the platform does exists because something was painful there first: ticket numbering that could not drift, instant wins committed before a ticket is sold, and a draw anyone can check for themselves.

Articles by Ryan Badger

Sep 5, 2026

How to Grow a Prize Competition Business After Launch

A practical growth guide for prize competition and raffle website operators after launch, covering prizes, channels, retention, trust, data and operations.

Sep 3, 2026

Customer Retention for Prize Competition Operators

How prize competition and raffle website operators can improve repeat entries through trust, email, segmentation, winner proof, responsible messaging and commun...

Sep 1, 2026

Competition Website Conversion Rate: How to Improve Entries Without More Traffic

A practical guide to improving conversion rate on prize competition and raffle websites through trust, page structure, checkout, prize clarity and mobile experi...

Aug 30, 2026

Advertising Prize Competitions Online: Google, Meta, TikTok and Other Channels Explained

A practical guide to advertising prize competition and raffle websites online, including Meta, Google, TikTok, display networks, influencers, email and platform...

Aug 28, 2026

Email Marketing for Prize Competition Operators

A practical guide to email marketing for UK prize competition and raffle website operators, covering list growth, segmentation, campaigns, compliance and respon...

Aug 26, 2026

Prize Competition Terms and Conditions: What Operators Should Cover

A practical guide to the areas UK prize competition and raffle website operators should consider when preparing competition terms and conditions.

Aug 24, 2026

How to Build Trust in Your Competition Website

Practical trust signals UK prize competition and raffle website operators should build into their site, including transparency, winner proof, free entry routes...

Aug 22, 2026

How to Build a Competition Launch Campaign

A practical launch campaign guide for prize competition operators, covering prize choice, pre-launch audience building, Meta ads, email, trust and first draw mo...

Aug 20, 2026

Instant Wins vs End-of-Competition Draws: Which Model Works Best?

A practical comparison of instant wins and end-of-competition draws for prize competition operators, including customer experience, risk, cashflow and operation...

Aug 18, 2026

What Happens When a Prize Competition Undersells?

A practical guide for competition operators on handling undersold competitions, including terms, extensions, alternatives, customer communication and trust.

Aug 16, 2026

Competition Ticket Pricing: How Operators Should Think About Margins

A practical guide to pricing tickets for prize competitions, including prize cost, ad spend, ticket volume, payment fees, customer perception and margin.

Aug 14, 2026

How to Choose Prizes That Actually Sell Tickets

A practical guide for UK prize competition operators on choosing prizes that match audience demand, margins, marketing channels and customer trust.

Aug 12, 2026

What Is the Prize Competition Council? What UK Prize Competition Operators Should Know

A practical guide to the Prize Competition Council, the Voluntary Code register, what the PCC monitors and where DCMS responsibility still sits.

Aug 10, 2026

The Real Cost of Running a Competition Website on WordPress

A practical look at the hidden cost of running a prize competition website on WordPress, including plugins, developer time, manual work and operational risk.

Aug 8, 2026

Competition Website Features Checklist: What Every Operator Should Look For

A practical checklist of the features UK prize competition operators should look for when choosing or reviewing a competition website platform.

Aug 6, 2026

Prize Competition Payment Providers: What Operators Need to Prepare

A practical guide to payment provider readiness for UK prize competition operators, including applications, risk reviews, chargebacks and operational records.

Aug 4, 2026

How to Migrate a Competition Website Without Breaking Your Business

A practical migration guide for UK prize competition operators moving from WordPress, plugins, agency builds or custom systems to a dedicated platform.

Aug 2, 2026

How to Start a Prize Competition Business in the UK

A practical guide to launching a UK prize competition business, covering structure, prizes, platform, compliance, marketing and operations.

Jul 31, 2026

Why We Built BaseComp: From Running WinWink to Building Better Competition Software

Learn why BaseComp was created, combining real prize competition operator experience with deep software and ecommerce platform expertise.

Jul 29, 2026

Meta RMG Approval for Competition Websites: A Practical Guide

A practical guide for competition operators preparing for Meta real-money gaming approval, with key website, compliance and trust considerations.

Jul 27, 2026

Responsible Play Tools for Prize Competition Operators

Understand responsible play tools for prize competition operators, including customer controls, limits, support processes and risk monitoring.

Jul 25, 2026

Publicly Verifiable Draws Explained: Why "Trust Us" Is No Longer Enough

Learn what publicly verifiable draws are, why they matter for competition operators, and how they can increase trust beyond livestreams.

Jul 23, 2026

Choosing the Right Competition Website Platform

Learn how to choose the right platform for a prize competition business, including trust, operations, marketing, compliance and scale.

Jul 21, 2026

WordPress vs Dedicated Competition Platforms: What Operators Should Know

Compare WordPress competition websites with dedicated competition platforms and understand the operational trade-offs as you scale.

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