A practical guide for competition operators preparing for Meta real-money gaming approval, with key website, compliance and trust considerations.
Paid social can transform a prize competition business. But advertising competition-style products on Meta is not as simple as launching a normal ecommerce campaign.
Operators may need to consider Meta's real-money gaming policies, website quality, terms, transparency, responsible messaging and how the business is presented.
Meta RMG approval is about whether Meta allows a business to advertise real-money gaming or closely related products on its platforms.
Competition operators should not assume approval is automatic. A clear website, transparent terms, responsible messaging and well-documented operations can all help create a more credible application.
Important note
No platform, including BaseComp, should claim to guarantee Meta approval. The goal is to prepare a clearer, more credible website that supports your application.
Meta is one of the most important paid acquisition channels for many competition operators. If ads are rejected or the account is restricted, growth can be seriously affected.
That is why operators should think about approval readiness before launch, not after rejection.
Before applying or scaling ads, operators should review:
Business model explanation
Terms and conditions
Free entry route visibility
Prize details
Draw process
Responsible messaging
Age restrictions where relevant
Privacy and cookie consent
Customer support details
Refund and complaints process
Marketing claims
Working through your competition website launch checklist first will cover most of these areas before you ever open Meta's ad manager.
Operators often run into problems when the website is unclear. Examples include:
No visible free entry route
Vague terms
Over-aggressive claims
Unclear prize information
Weak responsible play messaging
Poor privacy or cookie setup
No complaints process
Inconsistent brand or company information
Meta approval should not be treated as a paperwork exercise. It is a signal that the operator needs to present a mature, transparent and responsible business.
The best approach is to build the website properly from the start: clear structure, clear terms, clear customer support, clear draw process and responsible marketing. A platform cannot guarantee approval, but it can help operators avoid avoidable mistakes.
Review Meta's real-money gaming and gambling advertising policy before applying
Make terms easy to find
Make the free entry route visible
Avoid misleading claims and check them against Meta's advertising standards
Add clear company information
Add customer support details
Add a complaints process
Review cookie consent against the ICO cookies guidance
Document the draw process
Prepare screenshots and evidence
Avoid claiming guaranteed approval
Related reading: free postal entry routes explained and responsible play tools for competition operators.
Operators should review Meta's current policy and take platform-specific advice. Requirements can depend on the product and jurisdiction.
No. No platform should claim guaranteed approval. BaseComp can be positioned as helping operators prepare a clearer and more credible website.
Treating advertising approval as separate from the quality and clarity of the actual website.
Prepare your site before you scale paid ads
Create a free BaseComp account and review how your competition site could be structured before scaling Meta ads. No card required.
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