Help Centre / Customers & Accounts / Understanding the referral programme

Understanding the referral programme

Last updated: Mar 12, 2026 | 1 min read | Customers & Accounts

The referral programme is a simple word-of-mouth tool that rewards existing customers when they bring new customers to your store.

How it works

  1. A registered customer shares their unique referral link
  2. A new customer registers using that link
  3. The new customer makes their first purchase
  4. Both the referrer and the new customer receive a discount on their next order

Configuring the programme

Go to Settings → Referrals to configure:

  • Referrer reward — How much the referring customer receives (e.g. £5 off their next order)
  • Referred reward — How much the new customer gets off their first purchase
  • Minimum order — The minimum spend required to redeem the referral reward
  • Enabled/disabled — Toggle the programme on or off at any time

Tracking referrals

Your dashboard shows a referral summary including total referrals, conversions, and the total discount value issued. Individual referral records are in Customers → Referrals.

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