Knowledge Centre
Tips, guides, and insights for competition operators. Learn how to grow your competition business.
Competition Operator Mistakes: 15 Things That Hurt Growth and Trust
Common mistakes prize competition and raffle website operators make, from weak terms and poor trust signals to bad pricing, unclear ads and fragile pl...
How to Use Data to Run Better Prize Competitions
How prize competition and raffle website operators can use data to improve prizes, pricing, advertising, retention, conversion and operations.
How to Handle Winner Communication Properly
A practical guide for prize competition and raffle website operators on winner notification, announcements, fulfilment, proof and customer trust.
How to Grow a Prize Competition Business After Launch
A practical growth guide for prize competition and raffle website operators after launch, covering prizes, channels, retention, trust, data and operat...
Customer Retention for Prize Competition Operators
How prize competition and raffle website operators can improve repeat entries through trust, email, segmentation, winner proof, responsible messaging...
Competition Website Conversion Rate: How to Improve Entries Without More Traffic
A practical guide to improving conversion rate on prize competition and raffle websites through trust, page structure, checkout, prize clarity and mob...
Advertising Prize Competitions Online: Google, Meta, TikTok and Other Channels Explained
A practical guide to advertising prize competition and raffle websites online, including Meta, Google, TikTok, display networks, influencers, email an...
Email Marketing for Prize Competition Operators
A practical guide to email marketing for UK prize competition and raffle website operators, covering list growth, segmentation, campaigns, compliance...
Prize Competition Terms and Conditions: What Operators Should Cover
A practical guide to the areas UK prize competition and raffle website operators should consider when preparing competition terms and conditions.
How to Build Trust in Your Competition Website
Practical trust signals UK prize competition and raffle website operators should build into their site, including transparency, winner proof, free ent...
How to Build a Competition Launch Campaign
A practical launch campaign guide for prize competition operators, covering prize choice, pre-launch audience building, Meta ads, email, trust and fir...
Instant Wins vs End-of-Competition Draws: Which Model Works Best?
A practical comparison of instant wins and end-of-competition draws for prize competition operators, including customer experience, risk, cashflow and...