From the Basecomp blog
Tips, guides, and insights for competition operators. Learn how to grow your competition business.
How to Use Data to Run Better Prize Competitions
How prize competition and raffle website operators can use data to improve prizes, pricing, advertising, retention, conversion and operations.
How to Handle Winner Communication Properly
A practical guide for prize competition and raffle website operators on winner notification, announcements, fulfilment, proof and customer trust.
How to Grow a Prize Competition Business After Launch
A practical growth guide for prize competition and raffle website operators after launch, covering prizes, channels, retention, trust, data and operat...
Customer Retention for Prize Competition Operators
How prize competition and raffle website operators can improve repeat entries through trust, email, segmentation, winner proof, responsible messaging...
Competition Website Conversion Rate: How to Improve Entries Without More Traffic
A practical guide to improving conversion rate on prize competition and raffle websites through trust, page structure, checkout, prize clarity and mob...
Advertising Prize Competitions Online: Google, Meta, TikTok and Other Channels Explained
A practical guide to advertising prize competition and raffle websites online, including Meta, Google, TikTok, display networks, influencers, email an...
Email Marketing for Prize Competition Operators
A practical guide to email marketing for UK prize competition and raffle website operators, covering list growth, segmentation, campaigns, compliance...
Prize Competition Terms and Conditions: What Operators Should Cover
A practical guide to the areas UK prize competition and raffle website operators should consider when preparing competition terms and conditions.
How to Build Trust in Your Competition Website
Practical trust signals UK prize competition and raffle website operators should build into their site, including transparency, winner proof, free ent...
How to Build a Competition Launch Campaign
A practical launch campaign guide for prize competition operators, covering prize choice, pre-launch audience building, Meta ads, email, trust and fir...
Instant Wins vs End-of-Competition Draws: Which Model Works Best?
A practical comparison of instant wins and end-of-competition draws for prize competition operators, including customer experience, risk, cashflow and...
What Happens When a Prize Competition Undersells?
A practical guide for competition operators on handling undersold competitions, including terms, extensions, alternatives, customer communication and...
Competition Ticket Pricing: How Operators Should Think About Margins
A practical guide to pricing tickets for prize competitions, including prize cost, ad spend, ticket volume, payment fees, customer perception and marg...
How to Choose Prizes That Actually Sell Tickets
A practical guide for UK prize competition operators on choosing prizes that match audience demand, margins, marketing channels and customer trust.
What Is the Prize Competition Council? What UK Prize Competition Operators Should Know
A practical guide to the Prize Competition Council, the Voluntary Code register, what the PCC monitors and where DCMS responsibility still sits.
The Real Cost of Running a Competition Website on WordPress
A practical look at the hidden cost of running a prize competition website on WordPress, including plugins, developer time, manual work and operationa...
Competition Website Features Checklist: What Every Operator Should Look For
A practical checklist of the features UK prize competition operators should look for when choosing or reviewing a competition website platform.
Prize Competition Payment Providers: What Operators Need to Prepare
A practical guide to payment provider readiness for UK prize competition operators, including applications, risk reviews, chargebacks and operational...
How to Migrate a Competition Website Without Breaking Your Business
A practical migration guide for UK prize competition operators moving from WordPress, plugins, agency builds or custom systems to a dedicated platform...
How to Start a Prize Competition Business in the UK
A practical guide to launching a UK prize competition business, covering structure, prizes, platform, compliance, marketing and operations.
Why We Built BaseComp: From Running WinWink to Building Better Competition Software
Learn why BaseComp was created, combining real prize competition operator experience with deep software and ecommerce platform expertise.
Meta RMG Approval for Competition Websites: A Practical Guide
A practical guide for competition operators preparing for Meta real-money gaming approval, with key website, compliance and trust considerations.
Responsible Play Tools for Prize Competition Operators
Understand responsible play tools for prize competition operators, including customer controls, limits, support processes and risk monitoring.
Publicly Verifiable Draws Explained: Why "Trust Us" Is No Longer Enough
Learn what publicly verifiable draws are, why they matter for competition operators, and how they can increase trust beyond livestreams.
Choosing the Right Competition Website Platform
Learn how to choose the right platform for a prize competition business, including trust, operations, marketing, compliance and scale.
WordPress vs Dedicated Competition Platforms: What Operators Should Know
Compare WordPress competition websites with dedicated competition platforms and understand the operational trade-offs as you scale.
Competition Website Launch Checklist
Use this practical launch checklist to prepare a prize competition website before going live, from compliance and prizes to payments and marketing.
Free Postal Entry Routes Explained for UK Competition Operators
Learn how free postal entry routes work for UK prize competition sites and why operators need to make them genuine, clear and fair.
Lotteries, Skill-Based Prize Games and Free Draws & Prize Competitions
Understand the key UK distinctions between lotteries, skill-based prize games, and free draws & prize competitions, and why the mechanics matter more...